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I developed this campaign ad by showcasing the benefits of the aromatherapy pen, the ad raises awareness about the potential positive impact it can have on one's well-being, encouraging potential customers to consider incorporating it into their routines. The ad promotes the Rare Beauty brand, associating it with luxury, relaxation, and self-care, positioning it as a go-to choice for aromatherapy products. When creating the ad for instagram i made sure it was very aesthetically pleasing with a few texts within the ad. Facebook I decided to do the same thing just added more text to the ad. Lastly for X I kept it really simple with just photos of the product and a text.

Trinity Tondeleir's content consists of short clips of her everyday life. She makes sure that her content is very aesthetically pleasing and fun to watch. By doing this she generates positive and supportive comments from her followers. She typically replies to her followers that leave comments on her posts. The pattern I noticed was that most of the people that comment on her posts are verified content creators that share the same interests as her or strive to have the same aesthetic. The commenters do not really engage with each other, instead it is Trinity that engages back with them. Her content doesn't receive any questions, instead it is filled with admiration. After reading through Abidins article on network and refracted publics I would have to say that Trinity Tondeleir is network public, allowing everyone to view her page. Just as public networks are accessible to anyone, context creators often aim to reach a broad audience or public through their content. Her audience consists of followers, subscribers and viewers who have varying interests, backgrounds, and demographics. She often utilizes platforms like social media, blogs, or video-sharing websites to distribute their content to this network public, aiming to attract attention, engagement, and potentially monetize their creations through advertising, sponsorships, or other means. This may involve collaborating with other creators, participating in trending topics or challenges, and actively engaging with their audience through comments, messages, or live interactions. By understanding and leveraging the dynamics of the public network, context creators can effectively reach, engage, and impact their desired audience with their content.

Trinity Tondeleir uses her platform by using influencers leverage their social media platforms strategically to build a strong presence, connect with their audience, and promote health and wellness-related. content. Also Wellness influencers engage actively with their followers by responding to comments, hosting Q&A sessions, and initiating discussions around health topics. This interaction helps build a community and fosters trust among their community. They collaborate with brands, other influencers, and health professionals to expand their reach and credibility. Partnerships with fitness brands, nutritionists, or wellness coaches help them create more diverse and impactful content. 

Influencers like Trinity often adjust their strategies based on the unique features and affordances of each social media platform. This adaptation is crucial for optimizing their content's reach, engagement, and overall effectiveness on different platforms. For wellness influencers, this adjustment could involve several considerations like their viewers and fans. Different platforms attract different demographics. Wellness influencers may tweak their messaging and tone to resonate better with the age, interests, and behaviors of users on each platform.

After walking up all those stairs waits a building full of opportunities and endless learning 😻 #IloveSJMC #OldMain #worththesweat